Media Marketing Solution

Twitter and Search Engine Optimization

These days it is simply not enough to have content that is full of keywords. When the search engines conduct their scans every few weeks, they are looking for companies that are utilizing the power of social media.

When these search engines (Google, Bing, Yahoo etc) conduct their crawls, they will scan each website to determine if there is a Twitter account that is attached to it. If there is, well, then that particular website will be given a certain amount of "points" for having Twitter and ultimately a form of social media and will rank higher than equivalent websites who do not. Now we are not saying if you simply add Twitter your website will jump to the top of the search engines, what we are saying is that if you are adding content to your website and do not have Twitter, adding a Twitter account will help you in your search engine rankings.