Media Marketing Solution

Twitter and New Contacts

If you being to think of Twitter as if you have the private email address of virtually anyone in the world – you are on the right track. Only Twitter is better, while large corporations have email inboxes that are literally overflowing with unanswered emails, Twitter is a way to cut to the chase and directly engage with individuals. Twitter allows for the ability to build relationships with powerful people.

In addition, Twitter is a valuable tool for keeping in touch with your clients and vendors. For example, if you follow one of your clients on Twitter and they "Tweet about having a rough weekend due to a death in the family", well, first thing Monday morning you can send a sympathy card in the mail to let your client know that you are sorry for their loss. –Essentially Twitter can not only be used to build new relationships, but it can also help strengthen existing relationships because you will be more involved in your clients lives.