Media Marketing Solution

Social Media and It's Impact on Search Engine Optimization

While social media outlets such as Facebook, Twitter, Google+, LinkedIn etc. are all the craze and the popular thing to be a part of these days, most business owners simply don't want to invest their time and money into these outlets without understanding the returns that social media can bring. The age old question that is then asked is "how does social media marketing affect the search engine optimization for my website and ultimately my business".

The simple and quick answer to this question is yes, social media outlets such as Facebook, Twitter, Google+, LinkedIn etc. all affect and will improve your search engine optimization. In an interview, representatives from three of the most popular search engines people are using (Google, Bing and Yahoo) it was openly admitted that search engine results are largely impacted by the number of social responses that a particular business receives. Ultimately, the search engines know when individuals "like" your Facebook Page, Tweet or Retweet about your company or +1 your site – all of these social responses increase your website's rankings.

Popularity: Just as it was in high school, popularity is again most important - At least for your website that is. The search engines want to ensure that they are ranking a website that is popular among individuals. And social media has been a HUGE game changer on this front. Studies have shown that approximately 30 billion pieces of content (with links) are shared on Facebook and approximately 5 billion pieces on information are shared on Twitter –each month that is. This has a tremendous impact on internet rankings. Essentially, in order to boost your search engine optimization, the search engines want to see the individuals are "liking" your Facebook Page, reposting or sharing your Facebook content, and Retweeting your Tweets.

Having a Powerful Following: - This is where it is important to have hundreds of "friends and followers". Search engines like to see content that is in turn promoted (aka: liked, retweeted, shared) by individuals who have a high "social status" in the social media world. What does this mean? Well, the search engines like to see content promoted by individuals who have a large social media following (lots of friends or followers). Ultimately, if someone "shares" a post on your business page, it is "worth" more if they have five hundred friends than the person who also "shared" the content and has one hundred friends.