Media Marketing Solution

Frequently Asked Questions About Facebook

Question: What is Facebook?

Answer: The simple answer is that Facebook is a social networking site that allows individuals to connect with friends, family, acquaintances and co-workers. Each person when they sign up for Facebook creates what is known as a profile, on this profile they list their interest, hobbies, where they went to school, profession and there is also the option to create photo albums. Every person on Facebook has what is called a "wall" this is where people can post updates on what they are doing and also see where people have commented on their profile. Currently, over 750 million individuals use Facebook. Facebook is not something that is going away anytime soon, it is here to stay.

Question: How can being on Facebook help my business?

Answer: Facebook is an excellent way to help your business better brand itself. Essentially, Facebook is a vehicle that can be used to create a relationship between your company and potential clients and consumers. Facebook also promotes customer engagement; through Facebook, companies can promote contests, events and specials. In addition to creating a relationship with your fan base on Facebook, Facebook is also used to propel individuals to your website and blog, thus driving more traffic to these sites. Facebook also allows for the monitoring of reputation management. Facebook can be used to diffuse bad publicity before it becomes too controversial.

Question: So how do Facebook ads work and will they work for me?

Answer: The simple and short answer is that if you have a product or a service that you are marketing to consumers, then you can leverage Facebook and Facebook ads to your advantage. At Media Marketing Solution, we utilize behavioral targeting, thus maximizing your marketing value and dollar.

Question: What is the difference between a business page and a personal profile page?

Answer: Many people don't understand the difference between these two, and it is important because if it is used improperly, Facebook can shut you down. A personal profile is what you set up that tells the Facebook world all about you; this is where you load your personal pictures and post things about yourself. Facebook also allows for the option of creating business pages, and these are entirely different for many reasons. Some of the reasons are that personal pages require that you approve of anyone who wants to be your "friend" whereas with business pages people are automatically added. In addition, special apps can not be added to personal pages but can be added for business pages. Business pages after having 25 people "like" the page, are able to obtain a vanity URL, this is not possible with a personal profile page.