Frequently Asked Questions About Blogs
Question: What is a blog?
Answer: The easiest way to understand what blogs are is to think of it as a type of website that is set apart from your regular business website. The goal with having a blog is to focus on a specific topic or issue and generate short articles related to the subject that allow for the readers to comment. Think of it as an online journal that allows your business consumers to read it and therefore become more familiar and engage with your company or brand.
Question: Will the blog make my business money?
Answer: Yes and no. Blogging for a business is called "corporate blogging". If a company wants to start a blog because they believe it will be their key to unlock their fortune, then they will be sadly disappointed. Blogging takes time; it is something that companies build upon. However, the primary reason most businesses invest in blogging is to enhance their visibility on the web (also known as search engine optimization). While the actual blog itself may not translate into hard cold dollars, its usefulness in helping your website rank higher than others will in turn expose more people to your product or service thus translating into more revenue.
Question: Aside from a Search Engine Optimization (SEO) standpoint, what is the value of a blog?
Answer: Aside from the value that blogs give websites from a Search Engine Optimization standpoint, blogs add another valuable element for your business. Let's face it, most of us, want to do business with people we know and trust. Unfortunately in today's society, that is just not possible for most of us. A blog addresses this need for people to do business with friends. A blog puts a "face" to the name of a company and personalizes it as well as creates a relationship. Over time, through dialogue and blogging the readers feel connected to the company and an element of trust has been created.
Question: Will my business benefit from a blog?
Answer: Yes. While some businesses are easier to blog for than others, if you have either a professional blogger or someone who is dedicated to learning the ins and outs of blogging and how they would apply to your industry, then yes, your company would benefit from blogging. The foundation of all businesses is having a consumer base, and your consumer base could benefit by creating a stronger relationship with your business.