How will Facebook give me a return on my investment?
With any marketing strategy, the question that many people want to know is "how is this actually going to create a return on my investment?" This can be answered in two ways: 1.) By having a Facebook page that is well maintained, that makes regular posts, and engages with people, this will serve to help your site be better optimized with the search engines. With that, it is difficult to put a dollar amount on the value of it, simply because how can you equate ranking higher with cold hard cash. Essentially, that is one benefit.
2.) Facebook allows for behavioral target marketing, essentially, this means dissecting the population that you are most likely to work with and using Facebook ads that are specifically targeted to them. For example, if you are a photographer and want to boost your wedding clientele, it would not do any good to advertise to men who are in their 50's, the primary population that should be sought out would be women who are between the ages of 22-35 who are not currently married but are either engaged or in a serious relationship. Facebook also allows for second degree behavioral targeting which would allow us to pinpoint specific interests that would be relative to the type of clientele you would be pursuing. Facebook advertising is something that we at Media Marketing Solution firmly believe in and encourage our clients to utilize.
While we believe in the power of social media marketing and especially Facebook, we also caution our clients that this is not a magic switch that "gets flipped" and suddenly more consumers than ever before are knocking down their door. Social media is a slow build, it takes time to build relationships, build a fan base and it also take many weeks for the search engines to recognize that your business is even engaged in social media. If you are looking for magnificent results within three months, then social media and Facebook most likely is not going to be a good fit for your needs. However, when used properly and effectively, Facebook can be an excellent outlet to propel your business forward.