Media Marketing Solution

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How will Facebook give me a return on my investment?

With any marketing strategy, the question that many people want to know is "how is this actually going to create a return on my investment?" This can be answered in two ways: 1.) By having a Facebook page that is well maintained, that makes regular posts, and engages with people, this will serve to help your site be better optimized with the search engines. With that, it is difficult to put a dollar amount on the value of it, simply because how can you equate ranking higher with cold hard cash. Essentially, that is one benefit.
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Should my business be on Facebook?

The simple answer to this question is yes. It doesn't really matter what industry you represent, Facebook is a vehicle that is becoming more and more popular that can help you better brand your business and create a relationship with potentially new consumers. Facebook utilizes what is known as pull marketing. When individuals have business profiles on Facebook, people opt into wanting more information about their business and have essentially stated "I am interested in what you do, give me more information." As you can probably guess, this is more effective than television advertising, cold calling, spam emailing and other forms of intrusive marketing ploys. Bottom line, people want to do business with individuals that they have a relationship with and trust. While you may not exactly be having people who are fans of you Facebook over for dinner, through Facebook, businesses can begin to create a relationship with people. This facilitates a foundation of trust, familiarity and competency. Through interesting articles that are posted, businesses can position themselves as a leader of thought on any particular industry.
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What is my time commitment if I decide to pursue Facebook with Media Marketing Solution?

If you decide to expand your marketing with one of our social media marketing packages, the level of time and commitment that is involved on your behalf is virtually nothing. Many of our clients do not have personal Facebook pages and really don't care to get involved with their Facebook marketing.
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Why can't I just manage my Facebook page myself?

This is a common question that a lot of people have, and our response at Media Marketing Solution is "well, if you have the time, energy and the know how – go for it". We are not going to tell you that you shouldn't manage your own social media portfolio, in fact we encourage all of our clients that even while we are managing theirs, that they should still be involved. However, it really boils down to consistency as well as knowing the industry inside and out.
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